The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000 people across the globe and generated sales of around € 17 billion in 2015.
The adidas Sustainability report introduces the Group’s new roadmap towards 2020, 'Sport needs a space', and details how the new Sustainability Strategy has come to life. A direct outcome of the company’s business strategy 'Creating the new', the strategy translates the company’s overall sustainable efforts into tangible goals and measurable objectives until 2020.
Highlights from the 2010 - 2015 cycle include:
The adidas Group suppliers’ social & environmental performance as tracked through KPIs has seen a significant improvement.
The SMS Worker Hotline, launched at the end of 2012, was expanded to a total of fifty-eight factories across Indonesia, Cambodia and Vietnam, covering roughly 263,000 factory workers.
Since 2010, employee volunteering hours achieved a total of 150,000.
Better Cotton has increasingly been sourced, with the company now sourcing 43% of all its cotton as Better Cotton.
The company is well on track to source 100% of cotton across all product categories in all its brands as “sustainable cotton”.
The increasing use of virtual samples allowed the Group to save 2.4 million physical samples between 2011 and 2015.
While initially aiming to certify five of the company’s sites globally, the adidas Group now has 13 sites with ISO 14001 certification.
Important partners the company has started to work with in the period of 2010-2015 are: Sustainable Apparel Coalition (SAC); Zero Discharge of Hazardous Chemicals (ZDHC); bluesign® technologies; Parley for the Oceans.
Additional information about the Sustainability Strategy is available on the adidas Group website.
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